Forging order from early-stage chaos.
You built the clinical practice.
Now build the business behind it.
We've done it before: started an ABA practice alongside a BCBA co-founder, built the business from scratch, and took it to a successful exit. Now we work alongside founders like you, one-on-one, to do the same.
Free · 30 minutes · No pitch
Who you'll work with
When we started, there wasn't really a business behind the clinical practice. So I built one.
I'm Justin Breeden. My wife, a BCBA, and I started an independent ABA practice from scratch. I ran the business side as CEO, built the operations it needed to grow, and took it to a successful exit. Before that, I spent over a decade financing clinician-owned healthcare practices, so I've seen what holds them back from both sides of the table.
You'll work with me directly. No junior advisors, no template library.
Who we serve
Founders wearing every hat, and out of hours to wear them.
Clinician-founders, mostly BCBAs, running start-up and early-stage ABA practices aiming for $3–5MM. You're stretched thin, wearing every hat, and rightly skeptical of outside help that doesn't understand the clinical and operational realities of the work.
We help you find and fix the systems, staffing, and processes that break when a practice grows faster than its infrastructure — and build the ones that let you grow sustainably while taking operational strain off the owner.
Where we focus
The operational levers that move an early-stage practice.
- Client acquisition
- Intake
- Staffing & retention
- Compensation
- Performance management
- Operational KPIs
- Change management
- Client satisfaction
- Org structure & delegation
- Policy & procedure
- Technology & systems
- Roadmap & strategic planning
Wrestling with one of these right now? Send a short note about what's in the way and pick a time for a free 30-minute call.
Book a free 30-min callDelegation check
How much of your practice runs through you?
Ten questions, about three minutes. See where you're the bottleneck and what to hand off first — and get the Forge Delegation Worksheet, the same two-part exercise we use with founders.
Take the delegation quizWhat sets us apart
Built with you, not handed to you
You build the systems with an experienced operator beside you, so the capability stays with your team.
Sector-specific
ABA and behavioral health only. We know payers, credentialing, and RBT churn.
Stage-specific
Built for the climb to $3–5MM, where the wrong hire or system stalls everything.
Ways to work together
Start small. Keep going if it helps.
The Working Session
Priced per session
One focused session on the decision or problem in front of you, with clear next steps and no ongoing commitment.
Your session fee counts toward your first month of The Founder's Line.
See details →The Founder's Line
$950/month
A 90-minute working session each month, a written action list after every call, and 3 quick email questions a month.
See details →The Deep Dive
Priced per project
2–5 days onsite at your practice, looking at the systems and processes that decide whether you can scale.
See details →Not sure which fits? The first call is free.
Book a free 30-min callFor ABA founders scaling their first practice, Forge is the operating partner who has already run the playbook — turning clinical passion into a business that can actually grow.Book a free 30-min call